%0 Journal Article %A Abdolrasoli zal, Hamed %T Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers %J Innovation in Sports Management %V 1 %N 3 %P 191-208 %D 2022 %R 10.30495/jism.2022.20961 %U https://sanad.iau.ir/fa/Article/796921