@article{
  author = {ali sharifi, mehdi, hashemzehi, norooz, rahmanzadeh, seyed ali, aghili, seyed vahid},
  title = {Identifying and Explaining the Influencing Factors on the Development of Social Marketing in Iran Broadcasting Organization (Qualitative Approach)},
  journal = {Media Studies},
  year = {2022},
  volume = {17},
  number = {3},
  pages = {105-117},
  doi = {10.30495/mediastudies.2023.67054.1455}
}