TY  - JOUR
AU  - Khanmohammadi, S.
AU  - Mohammadi, M.
TI  - Designing a Mathematical Model for Evaluating the
Effectiveness of Advertising Media on Consumer
Behavior
JO  - Future study Management
VL  - 19
IS  - 76
SP  - 1
EP  - 13
PY  - 2008
DO  - 
ER  -