TY  - JOUR
AU  - Sadoughi, Mohammadjavad 
AU  - Roushandel Arabtani, Taher 
TI  - A Machine learning–enabled framework for measuring and evaluating brand equity in the telecommunications sector 
JO  - Journal of Optimization in Industrial Engineering
VL  - 18
IS  - 1
SP  - 361
EP  - 373
PY  - 2025
DO  - 10.71720/joie.2025.1226977
ER  -