@article{
  author = {Sadoughi, Mohammadjavad , Roushandel Arabtani, Taher },
  title = {A Machine learning–enabled framework for measuring and evaluating brand equity in the telecommunications sector },
  journal = {Journal of Optimization in Industrial Engineering},
  year = {2025},
  volume = {18},
  number = {1},
  pages = {361-373},
  doi = {10.71720/joie.2025.1226977}
}