TY  - JOUR
AU  - momeni, Khodayar
AU  - mohammadi, forough
AU  - Alghanem, Saman
TI  - Investigating the Effect of Guerrilla Marketing on the Purchase Intention of Customers of Isfahan Sports Clubs
JO  - Management and organizational behavior in sports
VL  - 13
IS  - 16
SP  - 96
EP  - 111
PY  - 2025
DO  - https://doi.org/10.71648/jmobs.2025.1203593
ER  -