@article{
  author = {Farsiani, Hossein, Mehrani, Hormoz , mohammadian saravi, mohsen, Saeednia, Hamidreza },
  title = {investigation of the relationship between consequences of the sensory branding and  change of customers' behavior in the industrial markets of disinfectants},
  journal = {Behavioral Studies in Management},
  year = {2025},
  volume = {16},
  issue = {41},
  pages = {50-71},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/1198346}
}