TY  - JOUR
AU  - Toumari, Elnaz
AU  - Ghuchani, ّFarokh
AU  - Jafari, Masoumeh
TI  - Brand attitude and purchase intention of domestic and foreign brands: The role of cosmopolitanism in emerging markets
JO  - Journal of Interdisciplinary Studies in Marketing Management
VL  - 4
IS  - 2
SP  - 118
EP  - 137
PY  - 2025
DO  - 
ER  -