@article{
  author = {Toumari, Elnaz, Ghuchani, ّFarokh, Jafari, Masoumeh},
  title = {Brand attitude and purchase intention of domestic and foreign brands: The role of cosmopolitanism in emerging markets},
  journal = {Journal of Interdisciplinary Studies in Marketing Management},
  year = {2025},
  volume = {4},
  number = {2},
  pages = {118-137},
  doi = {}
}