TY  - JOUR
AU  - fathali, matineh
AU  - Heidarzadeh Hanzaee, Kambiz
AU  - zaboli, rouhollah
AU  - Khounsiavash, Mohsen
TI  -  A phenomenological study of omni-channel intensity as a key factor influencing omni-channel shopping value
JO  - Jounal of Marketing Management
VL  - 20
IS  - 3
SP  - 1
EP  - 14
PY  - 2025
DO  - 
ER  -