%0 Journal Article %A fathali, matineh, Heidarzadeh Hanzaee, Kambiz, zaboli, rouhollah, Khounsiavash, Mohsen %T A phenomenological study of omni-channel intensity as a key factor influencing omni-channel shopping value %J Jounal of Marketing Management %V 20 %N 3 %P 1-14 %D 2025 %R %U https://sanad.iau.ir/fa/Article/1129545