@article{
  author = {fathali, matineh, Heidarzadeh Hanzaee, Kambiz, zaboli, rouhollah, Khounsiavash, Mohsen},
  title = { A phenomenological study of omni-channel intensity as a key factor influencing omni-channel shopping value},
  journal = {Jounal of Marketing Management},
  year = {2025},
  volume = {20},
  number = {3},
  pages = {1-14},
  doi = {}
}