@article{
  author = {hosseinikhah choshaly, sahar, Reyhani Sahn Sarai, Mohammad Hossein},
  title = {Investigating the Factors Affecting Customer’s Word-of-Mouth Bank Advertising Using the Developed Personal Norm Theory "Case Study: of Meli Bank -Amlash branch},
  journal = {Quarterly Journal of Quantitative Researches in Management},
  year = {2025},
  volume = {16},
  issue = {60},
  pages = {-},
  doi = {https://doi.org/10.82244/qrm.2025.1128515/},
  url = {https://sanad.iau.ir/fa/Article/1128515}
}