@article{
  author = {zolfaghar Dehnavi, Hoseen, mohammad zade vashan, mehdi, hakimpor, hasan, rezaee far, hamid},
  title = {Designing a brand credit model in the banking industry based on  Grounded Theory},
  journal = {Journal of Operations Management},
  year = {2025},
  volume = {3},
  issue = {11},
  pages = {156-180},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/1125421}
}