@article{ author = {Maneshi, Mostafa, Asayesh, farzad}, title = {Investigating the effect of brand equity on brand competitiveness with the mediating role of customer life cycle (case study:tejarat bank branches in Islamshahr)}, journal = {Journal of Business Management and Information Science}, year = {2022}, volume = {1}, issue = {2}, pages = {0-0}, doi = {}, url = {https://sanad.iau.ir/fa/Article/1124848} }