%0 Journal Article %A Maneshi, Mostafa, Asayesh, farzad %T Investigating the effect of brand equity on brand competitiveness with the mediating role of customer life cycle (case study:tejarat bank branches in Islamshahr) %J Journal of Business Management and Information Science %V 1 %N 2 %P 0-0 %D 2022 %R %U https://sanad.iau.ir/fa/Article/1124848