@article{
  author = {Hajiaghabozorgi, Ali, ahmadi sharif, mahmood, Ghafari Ashtiani, peyman},
  title = {Designing and Evaluation of an Interactive Marketing Model for Customer Retention and Loyalty},
  journal = {Journal of Interdisciplinary Studies in Marketing Management},
  year = {2025},
  volume = {4},
  number = {2},
  pages = {17-36},
  doi = {}
}