@article{ author = {Shahbazi, Gholamreza, Iranzadeh, ُSoleyman, Asgarnezhad, Bagher}, title = {Brand Transgression and it’s Consequences in the Iranian Banking Industry}, journal = {Public Services Marketing}, year = {2024}, volume = {2}, issue = {2}, pages = {65-98}, doi = {}, url = {https://sanad.iau.ir/fa/Article/1118968} }