TY  - JOUR
AU  - Yousefi Babadi, Majid
AU  - عدالتیان شهریاری, جمشید
AU  - Afshar Kazem, Mohammad ali
TI  - Analyzing the Role of Value Chain in the Success of Business Platforms: A Study of Value Creation, Value Chain Type, Agility, and Network Effects Efficiency 
JO  - Jounal of Marketing Management
VL  - 20
IS  - 2
SP  - 59
EP  - 84
PY  - 2025
DO  - 
ER  -