@article{ author = {Taghipourian, Mohammad Javad, raeissi, shahram, رحمتی, مریم, حاجی اقاجانی, اعظم }, title = {Identifying the drivers and drivers of entrepreneurial marketing for brand life cycle management with a meta-synthesis approach }, journal = {Jounal of Marketing Management}, year = {2025}, volume = {20}, issue = {1}, pages = {47-70}, doi = {}, url = {https://sanad.iau.ir/fa/Article/1107263} }