TY  - JOUR
AU  - Taghipourian, Mohammad Javad
AU  - raeissi, shahram
AU  - رحمتی, مریم
AU  - حاجی اقاجانی, اعظم 
TI  - Identifying the drivers and drivers of entrepreneurial marketing for brand life cycle management with a meta-synthesis approach 
JO  - Jounal of Marketing Management
VL  - 20
IS  - 1
SP  - 51
EP  - 75
PY  - 2025
DO  - https://doi.org/10.82368/jomm.2025.1107263
ER  -