@article{
  author = {Taghipourian, Mohammad Javad, raeissi, shahram, رحمتی, مریم, حاجی اقاجانی, اعظم },
  title = {Identifying the drivers and drivers of entrepreneurial marketing for brand life cycle management with a meta-synthesis approach },
  journal = {Jounal of Marketing Management},
  year = {2025},
  volume = {20},
  number = {1},
  pages = {47-70},
  doi = {}
}