@article{
  author = {Hasani, Farnood, Abtahi, Ataollah, Hosseini Dana, Hamid Reza , Soltanifar, Mohammad, Ghadami, Mohsen },
  title = {Effective management of media mix, purchase intention and brand equity in business advertising campaigns},
  journal = {Journal of Innovative business management},
  year = {2024},
  volume = {16},
  issue = {63},
  pages = {94-111},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/1103671}
}