@article{ author = {Farhadi, Hasan, Sheikhalizadeh, Mahboub, hassanzadeh, saeed}, title = {The Effects of Merchandising on Purchasing Behavior of Sports Customers with Emphasis on the Mediator Role of Perceived Value}, journal = {Sport Sciences Quarterly}, year = {2025}, volume = {16}, issue = {55}, pages = {-}, doi = {}, url = {https://sanad.iau.ir/fa/Article/1100027} }