%0 Journal Article %A Farhadi, Hasan, Sheikhalizadeh, Mahboub, hassanzadeh, saeed %T The Effects of Merchandising on Purchasing Behavior of Sports Customers with Emphasis on the Mediator Role of Perceived Value %J Sport Sciences Quarterly %V 16 %N 55 %P - %D 2025 %R %U https://sanad.iau.ir/fa/Article/1100027