TY - JOUR AU - Tavakoli, Ahmad AU - kafashpour, azar AU - Nikoo, Hossein TI - Investigating the Effect of Perceived Service Quality on Customer Loyalty Mediated by Customer Satisfaction and Corporate Image with Regard to the Role of Moderating the switching costs (Case Study: Sina Bank Branches in Mashhad) JO - Strategic Management Researches VL - 23 IS - 65 SP - 185 EP - 207 PY - 2017 DO - ER -