@article{
  author = {hosseinnejad, Zahra, nazemi, shamsodin, rahimnia, fariborz},
  title = {Impact of Exploratory and Refining Strategies on Brand Image and Commitment by Brand Performance},
  journal = {Strategic Management Researches},
  year = {2018},
  volume = {24},
  issue = {68},
  pages = {13-36},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/1095273}
}