TY  - JOUR
AU  - Beigi, Arash
AU  - Dashtlaali, Zahra
TI  - The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality
JO  - Journal of Innovative business management
VL  - 15
IS  - 59
SP  - 22
EP  - 43
PY  - 2023
DO  - 
ER  -