%0 Journal Article %A Alizadeh, Majid, Nematizadeh, Sina, Esmaeilpour, Hasan %T Identification of effective factors on green marketing using the grounded theory method in the hotel industry %J Journal of Innovative business management %V 16 %N 61 %P 149-173 %D 2024 %R %U https://sanad.iau.ir/fa/Article/1069053