Fallah Hoseini, Ahmad, Vazifehdust, Hosein, Nejadmohammad Nameghi, Ehsaneh. “The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank).” Journal of Business Management, vol. 15, no. 59, 2023, pp. 215-230.