%0 Journal Article
%A Fallah Hoseini, Ahmad, Vazifehdust, Hosein, Nejadmohammad Nameghi, Ehsaneh
%T The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
%J Journal of Innovative business management
%V 15
%N 59
%P 215-230
%D 2023
%R 
%U https://sanad.iau.ir/fa/Article/1069016