@article{
  author = {Fallah Hoseini, Ahmad, Vazifehdust, Hosein, Nejadmohammad Nameghi, Ehsaneh},
  title = {The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)},
  journal = {Journal of Business Management},
  year = {2023},
  volume = {15},
  number = {59},
  pages = {215-230},
  doi = {}
}