@article{
  author = {Ghazanfari, Amirshayan, Saghaei, Abbas, Heidarzadeh, Kambiz},
  title = {The Impact of  Social Media Content on Brand Equity based on Firm Generated Content and User Generated Content.},
  journal = {Journal of Business Management},
  year = {2021},
  volume = {13},
  issue = {52},
  pages = {288-309},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/1068917}
}