TY  - JOUR
AU  - Bavi, Donya
AU  - zarin jouy alvar, soheila
AU  - راز, Shahin
TI  - Investigating the effect of emotional factors on consumer reaction to online shopping with the mediating role of  Rational choice theory
JO  - Journal of Business Management
VL  - 14
IS  - 54
SP  - 124
EP  - 141
PY  - 2022
DO  - 
ER  -