%0 Journal Article
%A Bavi, Donya, zarin jouy alvar, soheila, راز, Shahin
%T Investigating the effect of emotional factors on consumer reaction to online shopping with the mediating role of  Rational choice theory
%J Journal of Business Management
%V 14
%N 54
%P 124-141
%D 2022
%R 
%U https://sanad.iau.ir/fa/Article/1068846