@article{
  author = {Bavi, Donya, zarin jouy alvar, soheila, راز, Shahin},
  title = {Investigating the effect of emotional factors on consumer reaction to online shopping with the mediating role of  Rational choice theory},
  journal = {Journal of Business Management},
  year = {2022},
  volume = {14},
  number = {54},
  pages = {124-141},
  doi = {}
}