@article{ author = {najafzadeh ziaodin, mohammad, Heidari, Sayyed Abbas, Kheiri, Bahram}, title = {Exploratory Factor Analysis and Confirmatory Factor Analysis of Marketing Capabilities of Bank Melli Iran Brand in Tehran Province}, journal = {Journal of Business Management}, year = {2023}, volume = {15}, number = {58}, pages = {94-114}, doi = {} }