@article{
  author = {Kazemi, Reza, fattahi, majid, Imankhan, Niloofar},
  title = {The role of sensory marketing in the improvement of customer experience and the intention of purchase from a store (case of study: Ofogh Kourosh chain stores)},
  journal = {Journal of Business Management},
  year = {2021},
  volume = {13},
  number = {50},
  pages = {416-435},
  doi = {}
}