@article{ author = {Valipouri, Zahra, Jalali, Seyed Mehdi, Tabrizin, Bita}, title = {Formulating and Designing a Model of Antecedents and Interveners of Interactive Two-Way Sense-Centric Marketing with Mixed Method}, journal = {Journal of Business Management}, year = {2021}, volume = {13}, issue = {52}, pages = {104-122}, doi = {}, url = {https://sanad.iau.ir/fa/Article/1068694} }