TY - JOUR AU - Valipouri, Zahra AU - Jalali, Seyed Mehdi AU - Tabrizin, Bita TI - Formulating and Designing a Model of Antecedents and Interveners of Interactive Two-Way Sense-Centric Marketing with Mixed Method JO - Journal of Business Management VL - 13 IS - 52 SP - 104 EP - 122 PY - 2021 DO - ER -