@article{
  author = {Valipouri, Zahra, Jalali, Seyed Mehdi, Tabrizin, Bita},
  title = {Formulating and Designing a Model of Antecedents and Interveners of Interactive Two-Way Sense-Centric Marketing with Mixed Method},
  journal = {Journal of Business Management},
  year = {2021},
  volume = {13},
  number = {52},
  pages = {104-122},
  doi = {}
}