TY - JOUR AU - norouzi, hossein AU - darvish, fatemeh AU - shojae, ali TI - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry) JO - Journal of Innovative business management VL - 12 IS - 46 SP - 349 EP - 373 PY - 2020 DO - ER -