@article{
  author = {masum, Mohammad, NOWROZI, NEGAR},
  title = {New product development through the Pro-innovation culture and organizational ambidexterity (Case study: Sports equipment manufacturers)},
  journal = {Journal of Business Management},
  year = {2020},
  volume = {12},
  issue = {46},
  pages = {226-251},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/1068450}
}