TY  - JOUR
AU  - masum, Mohammad
AU  - NOWROZI, NEGAR
TI  - New product development through the Pro-innovation culture and organizational ambidexterity (Case study: Sports equipment manufacturers)
JO  - Journal of Business Management
VL  - 12
IS  - 46
SP  - 226
EP  - 251
PY  - 2020
DO  - 
ER  -