TY - JOUR AU - shamsadini, soheila AU - Hanifi, Farhad AU - mirabi, vahid reza TI - Explaining and Prioritizing Effective Advertising Factors Using Fuzzy Hierarchy (FAHP) JO - Journal of Business Management VL - 12 IS - 47 SP - 127 EP - 145 PY - 2020 DO - ER -