@article{
  author = {Ahmadi, Majid, sohrabi, shahla, tahzibi, sara},
  title = {the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company},
  journal = {Journal of Business Management},
  year = {2020},
  volume = {12},
  number = {47},
  pages = {1-24},
  doi = {}
}