TY  - JOUR
AU  - Rafat, Javad
AU  - Aghamoosa, Reza
AU  - Zand Habibi, Kimia
TI  - The Effect of Customers Preferences towards WOM (Case Study: Fast Food Restaurant Industry)
JO  - 
VL  - 5
IS  - 6
SP  - 29
EP  - 45
PY  - 2014
DO  - 
ER  -