@article{ author = {Salari, Akram, Afshani, SeyedAlireza, Zabet, Shadi}, title = {Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method }, journal = {Journal of Management and Sustainable Development Studies}, year = {2024}, volume = {3}, issue = {4}, pages = {29-55}, doi = {10.71572/msds.2024.1038856}, url = {https://sanad.iau.ir/fa/Article/1038856} }