TY  - JOUR
AU  - ZarinJoy alvar, Soheila
AU  - Nooraei Abadeh, Maryam
TI  - Modeling factors influencing the confusion of female customers in choosing retail stores
JO  - Journal of Modern Management Engineering
VL  - 9
IS  - 4
SP  - 137
EP  - 167
PY  - 2023
DO  - 10.30495/jmemiau.2023.708709
ER  -