@article{
  author = {Shahbazi, Gholamreza, Iranzadeh, Soleyman, Asgarnezhad, Bagher},
  title = {Identifying Different Dimensions of Brand Transgression in the Iranian Banking Industry},
  journal = {Journal of Interdisciplinary Studies in Marketing Management},
  year = {2024},
  volume = {3},
  number = {1},
  pages = {81-107},
  doi = {}
}